What are the biggest obstacles for online D2C brands?
Published on 14 Oct 2022
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Modern e-commerce is shifting from B2C to D2C. D2C brands are changing the role of their customers, who become co-creators. They create their own brand experience and share their point of view, reviews, and recommendations. Customer has more power than ever, which leads to more trust between the online shop and the customer. Due to this, the popularity of D2C brands is increasing. While traditional B2C brands are still trying to figure out how best to leverage this trend, D2C brands have already started their journey towards becoming more customer-centric.

The Growing Popularity of D2C Brands

According to a white paper by Technopak, the Indian D2C market is estimated at $1.9 billion, contributing close to 1% of the domestic FMCG, home and consumer accessories market. It is expected to grow to $22 billion by FY25, more than 10% of the total market. This growth is driven by several factors, including the increasing popularity of e-commerce and the rise of social media. As a result, it’s no wonder that consumers are increasingly turning to D2C brands for their needs. With this trend likely to continue, it’s clear that D2C brands are here to stay.

Challenges Faced by D2C Brands

As the world of eCommerce continues to evolve, more and more brands are looking to go directly to consumers (D2C). While this direct-to-consumer model has many advantages, it also has unique eCommerce challenges.

Here are five of the biggest eCommerce challenges faced by D2C brands

1. Online visibility: In a world with millions of websites and products competing for attention, it can be challenging for D2C brands to stand out. That’s why it’s essential to invest in digital marketing and SEO strategies that will help brands get found online.

2. Building trust: Since D2C brands are not typically sold in brick-and-mortar stores, building trust with potential customers can be challenging. It’s essential to create strong branding and customer service experiences that instil confidence in the brand.

3. Managing customer expectations: One of the challenges of selling directly to consumers is that they often have unrealistic expectations about your product or service. Managing customer expectations by setting realistic expectations and consistently delivering on those promises is essential.

4. Fulfillment and logistics: One of the biggest challenges facing D2C brands is logistics, including fulfillment and shipping. Since your brands do not rely on third-party retailers, they need to have a robust system to fulfil orders and deliver them to customers on time. This can be a significant investment, but it’s essential for ensuring a positive customer experience. In most instances, brands outsource their shipping to third-party service providers to benefit from the expertise that a 3PL partner has, resulting in improved customer service and more efficient processes.

5. Scalability: As a D2C brand grows, it can be challenging to scale effectively. That’s why it’s essential to have systems and processes that will allow you to streamline operations as you grow. This includes things like automating order fulfillment and implementing efficient inventory management processes.

How can Ecom Express Help?

Ecom Express is a leading full-stack logistics solution provider. With the vision of “Helping Small Businesses Grow”, Ecom Express has been offering a comprehensive suite of Supply Chain Management services and solutions since a decade. Over the years, they have built a strong presence across India by leveraging their experience and expertise in logistics courier.

Ecom Express helps D2C brands to reach their target audiences more effectively by providing access to a wide range of e-commerce platforms. They also offer extensive courier logistics andfulfillment services, which can be tailored to each brand’s specific needs. In addition, they offer several value-added services such as customer support, Returns Management, insights, and analytics.

These services are designed to help D2C brands overcome the challenges associated with selling online and maximise their sales and growth potential. By working with Ecom Express, D2C brands can focus on what they do best – creating great products and leaving the express shipping stress on Ecom Express.

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