15 December 2021

How Cash on Delivery is bolstering the Indian E-commerce industry

2020 pandemic came as a nasty surprise for many businesses, leaving them grasping for breath. There was one industry though, which not only survived the pandemic but also bounced back faster than others – E-Commerce. Indian E-Commerce industry is growing at a phenomenal rate and will keep growing at 27% CAGR over 2019-24 to reach at $100 Billion, according to Indian Brand Equity Foundation (IBEF). The backbone of all this is India’s rapid march towards digitization and internet penetration. According to IAMAI-Kanter ICUBE 2020 report, the number of India’s active internet